Freshly baked: Many Subway locations bake their bread on-site, which means customers are often greeted with the aroma of freshly baked bread when they enter the store. The smell of freshly baked bread can be very enticing and may enhance the overall eating experience.
Variety: Subway offers a wide range of bread options, from classic white and wheat bread to more flavorful choices like Italian herbs and cheese or honey oat. This variety allows customers to choose bread that best complements their preferred sandwich fillings.
Softness and texture: Subway's bread is often soft and chewy, making it enjoyable to eat. The texture of the bread plays a significant role in how much people enjoy their sandwich.
Consistency: Subway strives to maintain consistency across its outlets, ensuring that customers get a similar experience and taste from one store to another. This consistent quality can contribute to a positive perception of the brand's bread.